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Our Story

From humble beginnings in a small village in India, our family began its journey in search of holistic health and better nutrition.

A Father’s Legacy

My father, Kanshi Ram, grew up in India in the early 1900’s when western medicine was unavailable to most Indians. At the age of 13, he travelled from his small village to the big city to see a doctor where he was diagnosed with “sugar” (diabetes). He was told that he would be lucky to live to the age of 30. It was then that he set out to learn as much as he could about his condition from ancient Indian books, including Ayurveda and the elders of the village.

He learned to combine good nutrition, daily exercise and meditation as a way to extend his life. He walked 4 miles every morning, did breathing exercises, and followed the nutritional teachings of Ayurveda in selecting his daily diet that included lentils such as Chickpeas, Moong Dal, and Urad Dal along with fresh vegetables. He went on to live a long and healthy life to the age of 75 when he passed away from a bacterial infection following a surgical procedure in a hospital.

The knowledge and wisdom he had gained from reading the ancient books was particularly helpful to me when I got deathly sick at the age of 5 and could not digest any food. He put me on a strict dietary regimen of simple foods including rice, dals (lentils), and dahi (yogurt) which ultimately saved my life.

My father, Kanshi Ram

Surinder Kumar, son of Kanshi Ram.

A Son’s Passion

Learning about nutrition became my passion and life purpose. At an early age, I became more focused at school in science and went on to study Dairy Science at the National Dairy Research Institute in India. In 1966, after graduating, I left my native India to continue my studies in the U.S. at The Ohio State University where I completed my PhD in Food Science and Nutrition.

My professional career led me to senior executive positions in Research and Development at Unilever, Quaker Oats, Frito-Lay, PepsiCo, Warner-Lambert, Bristol Myers and Wrigley. During my tenure at these companies, my teams helped launch hundreds of products rooted in the science of basic ingredients.

After retiring as Chief Innovation Officer for Wrigley, my thoughts turned back to my father’s legacy, and how I could take the knowledge and wisdom he had instilled in me, as well as my educational and professional experience, to create something that ties those ancient holistic health beliefs with modern nutritional science.

A Family’s Journey

I devoted the next decade of my life to developing and crafting TruEats products based on that simple diet that saved both my father’s life and my own, long before western medicine was available in India. Our family’s journey to discover better health and wellness through simple foods began from those humble roots in a small village in India.

That journey continues today as a generational endeavor inspired by my father, Kanshi Ram, and now in partnership with my son, Daven Kumar, co-founder of TruEats. We are incredibly thrilled to share our line of delicious baking products with you and your families, and hope you enjoy them as much as we do.

family portrait

Surinder & his son Daven Kumar, Co-Founders of TruEats

Our Belief

Create simple, nutritious and tasteful foods that nourish the human body, mind and spirit by combining ancient wisdom with modern nutrition.

Ancient Wisdom

Ancient knowledge and wisdom is derived from Ayurveda, considered by many scholars to be the oldest healing science. In Sanskrit, Ayurveda means “Science of Life,” and it originated in India more than 3,000 years ago. The medicinal or therapeutic effects of the natural foods and ingredients in TruEats products have been recorded in Ayurveda and are based on painstaking studies and observations over centuries of practice.

TruEats Packaging

Modern Nutrition

Over the past century, essential nutrient deficiencies have dramatically decreased, many infectious diseases have been conquered, and the majority of the U.S. population can now anticipate a long and productive life. However, as infectious disease rates have dropped, the rates of noncommunicable diseases - specifically, chronic diet-related diseases - have risen, due in part to changes in lifestyle behaviors.

A history of poor eating and physical activity patterns have had a cumulative effect and contributed to significant nutrition and physical activity-related health challenges that now face the U.S. population.

Close to half of all American adults (117 million individuals) have one or more preventable chronic diseases, many of which are due to poor quality eating patterns and physical inactivity. These include cardiovascular disease, high blood pressure, type 2 diabetes, some cancers, and poor bone health. More than two-thirds of adults and nearly one-third of children and youth are overweight or obese.

In the past century, significant nutritional research has been done on the ingredients in TruEats products that confirm positive nutrition and health benefits. The research shows that foods that are low in fat and simple carbohydrates (sugars), and rich in protein, and complex carbohydrates (fiber) can help to prevent and treat chronic diet-related diseases.

TruEats nutritional profile, backed by modern science, and crafted by culinary experts provides consumers a great choice for positive nutrition that tastes great.

Our Products